Social-first campaign showcasing Uber, Uber Eats, and Uber One membership. Our team developed a 60-second hero video that seamlessly integrated both the Eater and Rider lines of business, along with a suite of promotional assets—including a 45-second version, a generic 30-second edit, and three 15-second cutdowns tailored to each line of business. Deliverables were formatted in 9x16 and 1x1 for Meta and TikTok, and localized across six global markets.

The 30-second generic Uber Eats variation featuring male talent ranked as the fifth top-performing Uber Eats ad of 2024, generating 262 million impressions with $2.6 million in media spend.